Software engineer - ten years building ad-tech, clinical data systems, and consumer platforms that hold up at scale.
A few projects that show how I think through a problem, end to end.
Led the end-to-end build of a Private Aggregation API pipeline - from the browser, through a Trusted Execution Environment, into S3 - replacing cookie-based audience data for ad targeting. 94% correlation with the legacy cookie method, with no reliance on third-party cookies.
Also moved lazy-loading, refresh, and placement logic out of hard-coded rules and into centrally managed configs across the site portfolio, giving product and revenue teams direct control over viewability and revenue trade-offs without a code deploy. Applied across sites serving roughly 1% of all ads on the internet.
Built production features for Direct Data Capture software that replaced the mountains of paperwork traditionally used to collect clinical trial data, including for Pfizer's Lyme disease vaccine study. Paper-based data collection is one of the biggest bottlenecks in getting a drug to market, so digitizing it directly sped up the trials it touched. React/TypeScript on the front end, validated end to end against API-driven, PostgreSQL-backed storage.
Lets you set a custom color theme per domain, so different environments are visually distinguishable at a glance. Built out of my own need for it as a developer, still untouched in years and still picking up reviews from a few hundred active users.
The rest of the path, condensed. Expand any role for more.
People.inc (formerly Dotdash Meredith)
Led the build of a Private Aggregation API pipeline to replace third-party-cookie-based ad targeting, and moved ad delivery to a config-driven system across a portfolio serving roughly 1% of all ads on the internet.
What I learnedThe importance of proactive communication with third party stakeholders (Google), especially when using new and not widely adopted software.
OneStudyTeam (formerly Reify Health)
Built production features for Direct Data Capture software that replaced paper-based data collection for clinical trials, including Pfizer's Lyme disease vaccine study.
What I learnedThe value of working closely with QA engineers (if you're fortunate enough to have them) to understand what can still go wrong, even with automated testing in place.
X-Team
Worked across two flagship products in a cross-functional team with product, design, and QA. On beachbodyondemand.com, built a social, group-based workout experience in React/Redux, and improved page-load performance by moving the third-party SSO integration (Akamai) from client-side to server-side (Node/Express). On thechive.com, maintained the WordPress VIP publication and built a Node.js/Puppeteer scraper against the WP API to detect and log malicious third-party ad activity.
What I learnedThe value of architectural diagrams, for planning, and for communicating with technical and non-technical people alike.
Tech for Campaigns
Built campaign websites for state-level congressional candidates running in competitive races, built for speed to help drum up grassroots support and volunteers under a tight election timeline.
What I learnedClients often don't know exactly what they want. It's more productive to mock something up and show them than to ask for it from a blank slate.
Adweek
Built custom CMS tooling and front-end features for contributors, migrated 10,000+ legacy video embeds to a new hosting platform (PHP/MySQL), and integrated third-party auth to power a premium content paywall. Also rebuilt site navigation to be fully customizable and added geolocation tooling for GDPR compliance.
What I learnedPatience with a legacy codebase built in a hurry. It's easy to get frustrated, but "legacy" is just a dirty word for something that makes money.
Morgan & Morgan
Built and maintained marketing sites for a nationwide law firm, brought legacy sites up to WCAG 2.0, and ensured cross-browser compatibility.
What I learnedThe only way to really know if something's accessible is to test it manually, going through the site with a screen reader the way a visually impaired user would, not just adding the right HTML attributes.
Moxie Media Group
Maintained client sites for a web development agency, fixing front-end bugs and running QA across projects.
What I learnedEvery client had a different idea of "done," even for similar sites. Better to pin that down early than assume.
